Creative Metrics is a digital agency founded by Derry born Ciaran Murray – an entrepreneur with two decades of experience in digital.  Ciaran’s passion for producing original content in parallel to his career in web design and development, has seen him build large social audiences on Pure Derry and The Ulster Fry, which he writes and co-writes respectively.

A proven comedy writer and published author, Ciaran has a reputation as a creative innovator who understands how to effectively communicate, tell stories and build brands in the digital era.  In 2016 Ciaran moved into video production, and has now written, directed and produced over 40 commercial projects for clients such as Harp, Ulster Bank and Balmoral

The Creative Metrics team, under Ciaran’s guidance, work with brands and businesses to create engaging online content for web, social and other channels. We specialise in creating memorable, narrative-driven content with humour and emotional connection, that strike the often difficult and delicate balance between the competing creative and commercial demands of business marketing.


Social Media

We help brands communicate on Facebook and Instagram with original creative content. We take care of everything from idea to implementation, including post scheduling and paid boosts.

Video Production

We create memorable video content for commercial projects. We script, shoot and produce all our content in-house, with an emphasis on strong production values and story telling.

Web Design

We have over two decades experience designing and developing websites for brands and businesses. If you need an dedicated online home for your campaign, we can help.


We help brands drive engagement using creative marketing and bold ideas. We selectively offer commercial collaborations with Pure Derry & The Ulster Fry when there’s a synergy.


Whether your message is casual or corporate, we can write compelling, concise and effective copy which will evoke maximum impact. We have a flair for humour but do ‘serious’ equally well.


The skills and experience of our team are vast and varied. We’ve produced, websites, short films, animations, music videos, games, apps and more. Come speak to us.



07849 351613
7-8 Magazine Street
Derry, BT486HJ